Executive Summary
Total Ad Spend
$382
Google + Meta combined
Total Leads
11
10 Meta + 1 Google
Blended CPL
$34.73
Across all platforms
Social Posts
14
7 Facebook + 7 Instagram
Google Ads
Google Ads Performance
Spend
$14.80
Search | Admin Role only
Clicks
10
100% mobile
Impressions
93
10% impression share
Conversions
1
$14.80 CPA
CTR
10.75%
Excellent click-through
CPC
$1.48
Very low cost per click
Campaign Breakdown
| Campaign | Type | Status | Spend | Clicks | Impr. | Conv. | CPA |
|---|---|---|---|---|---|---|---|
| Search | Admin Role | Search | ENABLED | $14.80 | 10 | 93 | 1 | $14.80 |
| Search | General | Search | PAUSED | $0 | 0 | 0 | 0 | — |
| PMAX | General | PMax | PAUSED | $0 | 0 | 0 | 0 | — |
| PMAX | Nearshore | PMax | PAUSED | $0 | 0 | 0 | 0 | — |
| Recruitment Agency Long Beach | PMax | PAUSED | $0 | 0 | 0 | 0 | — |
| Search | Industry Specific | Dentist | Search | PAUSED | $0 | 0 | 0 | 0 | — |
| Search | Industry Specific | Construction | Search | PAUSED | $0 | 0 | 0 | 0 | — |
| V3 - Revamp Verbiage (SPECIFIC) | Search | PAUSED | $0 | 0 | 0 | 0 | — |
| TOTAL | $14.80 | 10 | 93 | 1 | $14.80 |
Google Ads
Top Search Terms
| Search Term | Campaign | Clicks | Cost | Conv. | Flag |
|---|---|---|---|---|---|
| offshore recruitment agency | Search | Admin Role | 6 | $8.17 | 0 | HIGH INTENT |
| offshore recruiters | Search | Admin Role | 2 | $2.63 | 0 | HIGH INTENT |
| solutions for payroll | Search | Admin Role | 1 | $2.03 | 1 | CONVERTING |
| employer of record | Search | Admin Role | 1 | $1.97 | 0 | HIGH INTENT |
| accurate staffing | Search | Admin Role | 0 | $0 | 0 | COMPETITOR |
| ambizzion | Search | Admin Role | 0 | $0 | 0 | COMPETITOR |
| apex talent | Search | Admin Role | 0 | $0 | 0 | COMPETITOR |
| beepo | Search | Admin Role | 0 | $0 | 0 | COMPETITOR |
Google Ads
Keyword Performance
| Keyword | Match Type | Ad Group | Clicks | Impr. | Cost | Conv. | CPA |
|---|---|---|---|---|---|---|---|
| talent acquisition services | Broad | Ad group 1 | 6 | 46 | $8.17 | 0 | — |
| hr outsourcing services | Broad | Ad group 1 | 4 | 47 | $6.63 | 1 | $6.63 |
Google Ads
Device & Day-of-Week Breakdown
By Device
| Device | Clicks | Spend | Conv. |
|---|---|---|---|
| Mobile | 10 | $14.80 | 1 |
| Desktop | 0 | $0 | 0 |
By Day of Week
| Day | Clicks | Spend | Conv. |
|---|---|---|---|
| Sunday | 1 | $1.04 | 0 |
| Monday | 3 | $4.62 | 0 |
| Tuesday | 1 | $1.97 | 0 |
| Wednesday | 1 | $2.03 | 1 |
| Thursday | 0 | $0 | 0 |
| Friday | 2 | $2.54 | 0 |
| Saturday | 2 | $2.60 | 0 |
Google Ads
Google Ads Changes This Period
March 14 — Negative Keyword Added to Search | Admin Role
- Added "jobs near me" as EXACT match negative keyword to prevent job-seeker traffic
March 13 — Negative Keywords Added to Search | Admin Role
- Added "apply now" as EXACT match negative — blocks job applicant searches
- Added "employment" as EXACT match negative — blocks generic employment queries
March 12 — Ad Copy Updated on Search | Admin Role
- Responsive Search Ad updated with refreshed headlines and descriptions emphasizing nearshore staffing, Mexico-based professionals, same-timezone alignment, and 2-4 week placement guarantee
March 12 — Bid Adjustment on Search | General
- CPC bid increased from $2.25 to $2.75 on Search | General Ad group 1 to improve impression share and competitiveness
Google Ads
Active Ad Copy — Search | Admin Role
Responsive Search Ad
Headlines: Talent Acquisition Services | Global Staffing Experts | Dedicated Remote Team Members | Role-Based Remote Hiring | Scalable Remote Staffing | Hire Top Administrative Help | Business-Level English | Embedded Offshore Talent | Administrative Professionals | U.S. Time-Zone Aligned Admins | 2-4 Week Placement | 97% Client Satisfaction | Nearshore Staffing Solutions | Mexico-Based Professionals | Same Timezone, Same Results
Descriptions: Dedicated offshore professionals embedded into your team. Same timezone, fluent English, 60% lower cost. | Hire pre-vetted admin, finance, and ops talent from Mexico. We employ them, you manage them. Start in 2-4 weeks. | Skip the job boards. Get dedicated remote staff aligned with U.S. hours. Scale up or down anytime. No long-term contracts. | Nearshore staffing that actually works. Business-level English, cultural alignment, and real accountability from day one.
Landing Page: globalstaffingpartners.com
Google Ads
All Negative Keywords
Search | General (13 negatives)
ghr [Exact]
lorien [Exact]
burnett [Exact]
randstad [Exact]
hired [Exact]
lofton [Exact]
rehill [Exact]
remx [Exact]
a e i o [Exact]
peoplr [Exact]
traba [Exact]
remote staffing agency near me [Exact]
insight global [Exact]
Search | Admin Role (6 negatives)
jobs near me [Exact]
apply now [Exact]
employment [Exact]
accounting jobs [Exact]
bpo [Exact]
remote staffing [Exact]
Meta Ads Performance
Spend
$367.51
2 active campaigns
Clicks
233
Link clicks across all
Impressions
8,786
Across all campaigns
Leads
10
Lead Campaign only
CPL
$36.05
Lead Campaign CPL
Landing Page Views
78
13 Lead + 65 Traffic
Campaign Breakdown
| Campaign | Status | Objective | Spend | Clicks | Impr. | Leads | CPL |
|---|---|---|---|---|---|---|---|
| Lead Campaign | General Dynamic | ACTIVE | Leads | $360.51 | 153 | 7,765 | 10 | $36.05 |
| Traffic Campaign | General Dynamic | ACTIVE | Traffic | $7.00 | 80 | 1,021 | — | — |
| Lead Campaign | Nearshoring | PAUSED | Leads | $0 | 0 | 0 | — | — |
| Lead Campaign | Admin & Billing | PAUSED | Leads | $0 | 0 | 0 | — | — |
| Lead Campaign | Industry Specific Dynamic | PAUSED | Leads | $0 | 0 | 0 | — | — |
| Meta Leads | General | PAUSED | Leads | $0 | 0 | 0 | — | — |
| TOTAL | $367.51 | 233 | 8,786 | 10 | $36.05 |
Ad Set Performance & Targeting Details
Lead Campaign — Phone Only 2FA (ACTIVE) — $30/day budget
- Spend: $278.65 | 119 link clicks | 5,587 impressions | 9 leads | $30.96 CPL
- Targeting: USA (excluding Alaska), Ages 18-65
- Interests: Business Decision Makers, Large B2B Enterprises (500+), Medium B2B (200-500), Small B2B (10-200), New Active Business (<12 months)
- Placements: Facebook Feed, Reels, Marketplace, Stories, Instagram Feed, Stories, Explore, Reels, Profile Feed
- Optimization: Lead Generation with Advantage+ Audience enabled
- Verification: Phone-only 2FA — lower barrier, higher lead volume
Lead Campaign — Work Email 2FA (ACTIVE) — within $30/day shared budget
- Spend: $81.86 | 34 clicks | 2,178 impressions | 1 lead | $81.86 CPL
- Note: Higher verification barrier (work email required) resulting in lower volume but potentially higher quality leads
Lead Campaign — Phone & Email 2FA (PAUSED)
- Previously paused due to high CPL ($100+) from dual verification requirements
Traffic Campaign — General Ad Set (ACTIVE) — $1/day budget
- Spend: $7.00 | 80 clicks | 1,021 impressions | 65 landing page views
- Targeting: USA, Ages 25-64, B2B Enterprises + Business Owners
- Optimization: Landing Page Views with Advantage+ Audience
- Note: Extremely efficient at $0.11/LPV — drives awareness at minimal cost
Meta Ads Changes This Period
Billing Activity — Multiple billing charges processed
- Consistent daily billing charges of $10.00 each, processed multiple times per day — indicates healthy campaign delivery and consistent spend pacing
Lead Form Optimization — Reverted to simplified form
- Lead form reverted to previously consistent version — retained only work address and phone verification fields to reduce friction and improve lead volume
Social Media Activity
Facebook Posts
7
This period
Instagram Posts
7
This period
Total Posts
14
Consistent posting cadence
Recent Posts
23% of startups fail because they run out of cash—not because their product sucks. The culprit? Burning runway on expensive local hires when dedicated offshore teams cost 60% less. Smart founders preserve capital for growth, not overhead. Your startup's survival might depend on this decision. Choose wisely. 💡
❤️ 0 likes · 💬 0 comments
Same budget. Different results. $100K gets you one U.S. hire OR three dedicated offshore professionals through GSP. Triple your capacity without tripling your costs. We employ them, you manage them, everyone wins. Stop limiting your growth because of budget constraints. 3X your impact today. ⚡
❤️ 0 likes · 💬 0 comments
Smart CEOs don't choose offshore staffing because it's cheaper—they choose it because it's strategic. Faster hiring. Zero employment risk. Capital reallocation. Scalable operations. While others debate costs, leaders capture market share. The question isn't if offshore makes sense. It's why you haven't started yet. 🎯
❤️ 0 likes · 💬 0 comments
Reminder: Check if social media posts are scheduled for next week.
Work Completed This Period
- Reverted lead form to previously consistent version — retained only work address and phone verification fields to reduce friction and improve lead volume
In Progress
- ContentCreate real UGC video from somebody in Mexico or being Mexican — authentic testimonial content for ad creatives
- CRMVerify phone numbers on lead forms and remove qualifying questions to allow direct Calendly booking
Coming Up Next Week
- Complete UGC video production — Mexico-based testimonial for ad creatives
- Deploy UGC video across Meta ad campaigns as new creative variant
- Finalize Calendly booking integration on lead forms
- Review Google Ads impression share — currently at 10%, explore budget increase to capture more high-intent searches
- Add more competitor negative keywords to Google Ads — several competitor names showing up in search terms (Accurate Staffing, Ambizzion, Apex Talent, Beepo)
- Continue social media posting cadence — schedule next 7 posts across Facebook and Instagram
- Monitor Work Email 2FA ad set — $81.86 CPL is high; evaluate whether to pause or give more time
Copy-Paste Summary (for email)
GLOBAL STAFFING PARTNERS — Weekly Update (March 9-15, 2026) Google Ads - Added "jobs near me" as exact match negative keyword to Search | Admin Role campaign to prevent job-seeker traffic - Added "apply now" and "employment" as exact match negatives to Search | Admin Role - Updated Responsive Search Ad copy with refreshed headlines emphasizing nearshore staffing, Mexico-based professionals, same-timezone alignment, and 2-4 week placement - Increased CPC bid from $2.25 to $2.75 on Search | General to improve impression share Google Ads Performance (March 9-15) - Total Spend: $14.80 | Clicks: 10 | Impressions: 93 | Conversions: 1 - CTR: 10.75% | CPC: $1.48 | CPA: $14.80 - Search | Admin Role: $14.80 spend, 10 clicks, 1 conversion — only active campaign - 7 additional campaigns paused (Search | General, PMAX | General, PMAX | Nearshore, Recruitment Agency Long Beach, Industry Specific Dentist, Industry Specific Construction, V3 Revamp) - Impression share: 10% — significant room to scale - Device: 100% mobile traffic - Converting search term: "solutions for payroll" ($2.03, 1 conversion) Meta Ads - Reverted lead form to previously consistent version with work address and phone verification only to reduce friction Meta Ads Performance (March 9-15) - Total Spend: $367.51 | Clicks: 233 | Impressions: 8,786 | Leads: 10 - Lead Campaign | General Dynamic: $360.51 spend, 10 leads, $36.05 CPL - Traffic Campaign | General Dynamic: $7.00 spend, 80 clicks, 65 landing page views ($0.11/LPV) - Phone Only 2FA ad set: $278.65, 9 leads, $30.96 CPL (best performer) - Work Email 2FA ad set: $81.86, 1 lead, $81.86 CPL (monitoring) - 4 additional campaigns paused Content / Creative - Published 14 social media posts (7 Facebook + 7 Instagram) — carousels, reels, and static images covering startup cost savings, CEO strategy, team burnout, and 3X growth messaging In Progress - Creating real UGC video from somebody in Mexico for authentic ad creative - Verifying phone numbers on lead forms and streamlining Calendly booking integration Coming Up Next Week - Complete and deploy UGC video across Meta ad campaigns - Finalize Calendly booking integration - Review Google Ads impression share (currently 10%) for potential budget increase - Add competitor negative keywords (Accurate Staffing, Ambizzion, Apex Talent, Beepo) - Monitor Work Email 2FA ad set CPL performance - Continue social media posting cadence